As part of a new collaboration with the mega-popular game Roblox, Chipotle Mexican Grill has opened a new virtual location within the title that can net players a free burrito. This crossover is meant ...

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook As part of a new collaboration with the mega-popular game Roblox, Chipotle Mexican Grill has ...

Chipotle Mexican Grill is the next big brand to venture beyond the limits of earthly marketing and into the vast metaverse. For Halloween this year, the fast-casual chain is offering a free “boorito” ...

This year marks the 21st anniversary of Chipotle's Boorito promotion, but instead of inviting fans to an event at its physical restaurants, the chain is launching a purely digital effort to maximize ...

GameSpot may get a commission from retail offers. April 7 is National Burrito Day, and Roblox is celebrating the occasion by launching a new burrito-themed game ...