Whether the metaverse becomes the next frontier of brand-consumer interaction or not, one thing is for sure: Those who embrace it early stand to gain a competitive edge in engaging the next generation ...

Advertising holding company WPP has announced a new partnership with Roblox, the online gaming platform that in recent years has become a major destination for brands looking to connect with a younger ...

WPP has partnered up with Roblox, an immersive gaming and creation platform, building on several years of collaboration on interactive 3D brand content and advertising. The alliance will help scale ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Lara O'Reilly Every time Lara publishes a story, you’ll get an alert straight to your inbox!

HOLLYWOOD, Calif.--(BUSINESS WIRE)--“Virtual Vote,” the world's first immersive Generation Z voter awareness campaign, launched a cross platform experience on Roblox today in partnership with ...

E.l.f.’s first Roblox experience responds to a perceived entrepreneurial streak in Gen Z, seeking to imbue the cohort with the skills needed to succeed in a changing economy. The announcement ...

Having launched metaverse gaming experience ShimmerVille, on Roblox last year, Claire’s is now getting into the digital wearables game. The global accessories brand has teamed up with metaverse game ...