Roblox released it’s 2023 Digital Expression, Fashion & Beauty Trends report this week detailing its users interest in digital fashion, beauty and self-expression. The report shows that Gen Z is ...

A chat-based Roblox exploit appears to be causing players to lose account access after joining specific games. Multiple members of the Roblox community report falling victim to the exploits, with ...

HOLLYWOOD, Calif.--(BUSINESS WIRE)--“Virtual Vote,” the world's first immersive Generation Z voter awareness campaign, launched a cross platform experience on Roblox today in partnership with ...

Despite its controversies, Roblox endures as one of the world’s biggest gaming platforms, with its recent developer-focused conference sharing its plans for the future. At the Roblox Developers ...

E.l.f.’s first Roblox experience responds to a perceived entrepreneurial streak in Gen Z, seeking to imbue the cohort with the skills needed to succeed in a changing economy. The announcement ...

Marketers’ excitement over the metaverse has been, in large part, a demographic-driven story. Gen Z and Gen Alpha have flocked to multiplayer online games including Fortnite, Minecraft and Roblox for ...

The kids are playing computer games. According to the latest Global Games Market Report from the analysts at industry intelligence firm Newzoo, Gen Alpha—defined in this case as anyone born in or ...

A new survey by Roblox on a sample of 1,000 Gen Z community members in the U.S. between ages 14-24 fielded between September 19-22 found that 70% of Gen Z says that they dress their avatars similar to ...