Designed to deliver meaningful rewards and flexible redemption options that compliment customers everyday lifestyle and ...

Leslie’s, Inc., the leading direct-to-customer brand in the U.S. pool and spa care industry, has relaunched its Pool Perks Rewards Program with new loyalty tiers aimed at enhancing customer experience ...

For years, loyalty programs have been touted as a powerful lever for growth, using points, perks and tiered benefits to deepen relationships and increase retention. But many brands are finding that ...

Bank of America has launched BofA Rewards™, a no-fee, relationship-based program open to more than 30 million Bank of America customers with a personal checking account. Starting May 27, customers can ...

Customer journeys and emotional experiences turn satisfied customers into outspoken brand promoters. Customer loyalty isn’t just earned through rewards programs or sales-driven perks—it’s built ...

Once-simple programs have become convoluted shadow currencies for carriers like Delta, American and United, leaving loyal flyers working harder to land deals. Airline rewards programs were once fairly ...

Fry’s rewards members can now start redeeming their Fuel Points, now just called Points, to save on groceries.

Rewards programs are not just a key strategy for customer retention, but acquisition as well. NABCO, a national electrical products supplier servicing distribution networks for both routine electrical ...

Add Yahoo as a preferred source to see more of our stories on Google. Subway sandwiches cut in half and displayed on a restaurant table with drink cups and chips - Gerardo Mora/Getty Images One of the ...

Loyalty members account for nearly 90% of dispensary revenue and purchase at more than twice the rate of non-members. Yet most newly enrolled customers never reach the milestone most likely to turn ...

The new offerings take a few pages out of AT&T and T-Mobile’s marketing playbooks.

If you've been saving up your Dunkin' Donuts rewards points for a rainy day, you may need to wait a little bit longer before you cash in. Earlier this month, Dunkin' Donuts confirmed to Good ...