Rather than avoid adding to this sort of frustration, GE has chosen to lean into it with a hellish video outlining the steps necessary to reset one of its brands of smart light bulbs.

It just keeps going. There are two different reset processes, and they're every bit as funny written down as they are in the video. Firmware 2.8 and later Turn the bulb off for at least 5s, then ...

For C-Reach bulbs, that means hopping over to your phone’s Wi-Fi settings and connecting to the light. On iPhone, you’ll see it under the networks in a section labelled ‘Set up new device.’ Once you ...