The blush boom is real. Not only is the category a viral mainstay and a steady driver of makeup growth since 2023, per Circana, but it also raked in $58.9 million in revenue on Amazon during the last ...

Selena Gomez’s beauty brand, Rare Beauty, often churns out award-winning formulas, like their viral initial launch, the Soft Pinch Liquid Blush, $15-$25. Initially hitting shelves in 2020, the popular ...

She’s pretty in pink. Selena Gomez launched her latest Rare Beauty product while wearing a very Barbiecore look in New York City Saturday, coordinating her outfit with her shimmery pink blush. She ...

Do you visibly cringe when you hear the word “matte” or did you make it out of 2016 unscathed? For plenty of makeup aficionados, the former rings true. In today’s era of glowy complexions and radiance ...

Who’s winning Sephora’s blush business? Perhaps unsurprisingly, Selena Gomez’s Rare Beauty — credited by many for sparking the initial, 2022-era blush craze with its viral Soft Pinch liquid formula — ...

In the great wide world of celeb-owned beauty brands, we must admit that not all are created equal. While some include products that could have used a little more time in the lab (sorry...), there are ...

As a makeup artist, I love products from Rare Beauty — but lately, I've been using a blush from ELF. The ELF Camo liquid blush has a buildable formula that gave my cheeks a natural-looking flush. In ...

Add Yahoo as a preferred source to see more of our stories on Google. Great news—several Rare Beauty sets packed with travel-friendly minis are up to 30% off in our very own Cosmo Shop right now. That ...

Page Six may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. With so much makeup on the market, it’s rare to see a ...