The QVC UK marketing director tells Tim Healey how the shopping broadcaster is translating trust, intimacy and discovery from ...

TV shopping channel QVC has said it is reaching a new cohort of Gen X women on TikTok as it strives to carve out a space in the world of social media commerce. The UK arm of the retailer, which has ...

We are finding Gen X women on TikTok, says live shopping channel QVC - The UK arm of the retailer, which has been a mainstay on British linear television for 33 years, is investing in a revamp.