For years, marketers have asked for better visibility into how individual channels contribute to Performance Max results. Google has released a tutorial walking advertisers through its new Performance ...

Better automation starts with better account architecture. Learn how to strengthen signals, reduce overlap, and improve ...

Google's automated Performance Max campaigns now show detailed asset and channel performance. Asset reports can now be segmented by device, time, conversion type, and network. Channel reports now ...

Google Ads is adding new reporting to Performance Max campaigns for product reporting by asset group and also a report to ...

Google's Channel Diagnostics for PMax, helps advertisers identify missing or disapproved assets that could limit performance.

A month ago, we reported on a new help document on Google Ads for Performance Max optimization experiments: A/B testing assets beta. Well, now some are seeing this in the wild, where you can set up ...

Reduce overlap between Google and Meta with a four-step framework that uses brand exclusions, audience exclusions, and ...

Data-driven optimization will only get your Google Ads campaigns so far. You can have the perfect bidding strategy, the ...

Google Ads can look deceptively simple from the outside. Pick a few keywords, write a couple of ads, set a budget, and ...