A lot of PPC accounts are built from the bottom up. You start with keyword research, group them by themes or match types, maybe throw in some location targeting, and go from there. But then reporting ...

Discover how AI-powered PPC strategies can help you reconnect with high-intent mid-funnel prospects and drive business growth. Marketers tend to prioritize top-of-funnel awareness and bottom-funnel ...

As PPC professionals, we strive to deliver results, optimize campaigns, foster strong client relationships and grow along with our clients. However, not all client partnerships are destined for ...

When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions.