Andriy Blokhin has 5+ years of professional experience in public accounting, personal investing, and as a senior auditor with Ernst & Young. Erika Rasure is globally-recognized as a leading consumer ...

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Utility functions measure consumer preferences and satisfaction with goods or services. They help analyze consumer decisions to maximize satisfaction in rational choice theory. Economists and ...

Abbas, Ali E., and David E. Bell. "Ordinal One-Switch Utility Functions." Operations Research 63, no. 6 (November–December 2015): 1411–1419.

Green, Jerry R., and Bruno Jullien. "Ordinal Independence in Non-Linear Utility Theory." Journal of Risk and Uncertainty 1, no. 4 (December 1988): 355–387.