Social proof (stating what the reference group does): “Book your NHS health check. 6 million people have already attended” 16. Social comparison (giving feedback on the recipient’s behaviour compared ...

Social norms are a key aspect of human sociality 1,2,3. Broadly, social norms are defined as commonly known behavioral guidelines enforced by groups of people 4. By coordinating the behavior of many ...

Researchers from the RIKEN Center for Computational Science (Japan) and the Max Planck Institute for Evolutionary Biology (Germany) have published new findings on how social norms evolve over time.

Social norms shift as potential beachgoers stay home. A view of the empty Santa Monica beach at sunset due to the new type of coronavirus (COVID-19) in Santa Monica, United States on March 27, 2020.

Within hours of planes crashing into the World Trade Center on 9/11, the government took fast action. All flights were grounded and the president, police commissioner, and mayor of New York issued ...