Netflix Inc. is using AI to help customers cut through the noise of content overload, said Elizabeth Stone, the streaming service’s chief product and technology officer.

NFLX is betting on AI-driven personalization, creator tools and advertising tech to boost engagement, reduce churn and ...

Hollywood may have some conflicted feelings about the use of AI for content creation, but Netflix seems ready to jump in the deep end. According to The Verge, the streaming service has launched a new ...

Netflix is expanding its use of generative AI to improve content discovery and enhance visual effects in its productions. While the company sees AI as a creative tool, the move raises ongoing concerns ...

Netflix is believed to be planning to launch a new animation studio that will use generative AI to create short-form videos. According to reports, the streamer is launching INKubator, which will focus ...

Netflix is launching an animated AI studio, dubbed INKubator, aimed at producing AI generated content, according to both news reports (1) and recently published company job listings. (2) INKubator, at ...

The streaming service that taught a generation to scroll endlessly now wants to sell them the cure. At the Bloomberg Tech conference in San Francisco on Wednesday, Netflix’s chief product and ...

With OpenAI’s recent release of the Sora 2 video generation tool, it’s easy to see how content creators are increasingly tempted to utilize generative-AI technology in their work. Netflix said earlier ...

Netflix says it is the "most GenAI-forward in the entertainment industry." That's putting it mildly: while Netflix is doubling down, much of the rest of Hollywood is shattered and vehemently against.

The use of AI in modern media can only be referred to as hotly debated, with most people coming down on the anti-use side, defending the artists and writers whose work is stolen in the process of ...