Digital Marketing & Ad Tech News What Minecraft, Roblox and Fortnite gaming trends mean for brands Newzoo’s Game Trends report breaks down players’ social media usage ...

Roblox introduces Lua coding through its game development platform, Roblox Studio, which also offers monetization opportunities.

Roblox is opening up its video ads offering to all advertisers following trial testing with brands including Warner Bros. Pictures.

Roblox reported 79.5 million DAUs in Q1 2025, an impressive metric of daily stickiness. Minecraft’s last reported MAU was 140 million in 2023, a larger figure but reported monthly, not daily.