Emarketer projects Meta's ad revenue will reach $243.5B in 2026, surpassing Google's $239.5B for the first time. Advantage+ AI automation is driving the shift.

Meta's Threads app now has 150 million daily users. Advertising is expanding globally on Threads and WhatsApp Status. However, Meta expects gradual monetisation. Neither platform will significantly ...

At Meta's Brand Building Summit, the tech giant shared AI ad updates on Reels and Threads that are designed to help brands reach their target audiences during culturally relevant moments throughout ...

Integral Ad Science (IAS), a global leader in media quality, today announced the expansion of its AI-driven Meta Content Block List optimization solution to Threads feed. This expansion of its Social ...

For the first time in 25 years, Google is about to lose its digital advertising crown. According to eMarketer, Meta Platforms is projected to surpass Google in global digital advertising revenue by ...

Meta Platforms META is benefiting from solid momentum in its advertising business. In the first quarter of 2026, the company ...

NEW YORK--(BUSINESS WIRE)--Innovid, the independent software platform for the creation, delivery, measurement, and optimization of advertising, today announced it is one of the first ad tech partners ...

Meta will begin rolling out ads on Threads to all users globally from next week, extending the monetisation of the text-based social platform launched on July 5, 2023. The move builds on an initial ...

Following the inclusion of third-party verification, Meta is introducing additional ad formats to its newest social media platform, Threads, in preparation for holiday shopping. “When new media setups ...

Meta has announced what we all expected: ads are coming to Threads. This follows an initial roll out to select markets last year as part of a test. In a blog post today, Meta writes: Beginning next ...

Threads, Meta’s text-based social media platform that sought to capitalize on user frustration with the Elon Musk-owned X, overtook its competitor in daily active users on mobile devices worldwide for ...

Innovid, the independent software platform for the creation, delivery, measurement and optimisation of advertising, is one of the first ad tech partners to build on Meta’s newly released Threads API.