NEW YORK, Nov. 22, 2021 /PRNewswire/ -- Nielsen (NYSE: NLSN) announced that it will enhance its National television measurement by measuring viewing in a more precise manner, allowing for a future ...

How to measure linearity of an ADC using sine-wave input. How do non-idealities of a sine wave affect ADC linearity while testing it. Testing an ADC’s linearity. To obtain the transfer function of an ...

With Attain Measurement, marketers can now seamlessly connect the power of brand advertising in linear TV with both top-of-funnel metrics like reach and frequency, and real-world outcomes such as ...

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Streaming is attracting more and more of TV ad spend. Over the past couple of years, major TV networks, ...

Solving a difficult, persistent problem in satellite system test, the ZVA-K10 software option for ZVA and ZVT high-end network analyzers accurately measures group delay and phase linearity on ...