E.l.f. Beauty just announced a definitive agreement to acquire disruptor skincare brand Naturium for $355 million in a combination cash and stock deal. Founded in 2019 by beauty journalist turned ...

Would winter be winter without its frosty beauty favorite? See L’OFFICIEL’s top bubblegum pink makeup picks, from blush and ...

Huda Kattan is known for many things. For one, she’s the founder of Huda Beauty, a wildly popular brand that recently celebrated its 10th birthday. She’s also a makeup artist and mega influencer in ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

There’s a reason the kids are saying “you ate that” when your makeup, well, “eats!” And with Pantone Color Institute announcing the delectable ‘Mocha Mousse’ as Pantone Color of the Year for 2025, you ...

Sometimes even the best foundation and the best concealer fail to give us the flawless, even complexion we are after. The best color corrector can help you achieve even-looking skin by covering ...

“I’ve been in the business for a very long time, over three decades,” makeup artist, Carol Rasheed tells ESSENCE. At 17 years old, Rasheed started working in makeup at a popular department store in ...