“Becoming a digital consumer goods company is our ambition,” says Atul Bhardwaj, Chief Digital and Technology Officer of The Lego Group, in a not entirely predictable statement statement — coming from ...

A master LEGO builder turns the iconic Millennium Falcon set into a custom Megatron bust build with no additional bricks.

Preceding its official launch by LEGO, a Polish retailer has granted enthusiasts an early glimpse into the eagerly awaited LEGO Ideas set - 21345 Polaroid OneStep SX-70 Camera, slated for release on ...