“I don’t think it’s to appear to be healthy, it’s purely a style statement,” Tokyo-based French fashion designer Julien David said of activewear’s rise in the country. “The biggest shift in Kawaii is ...

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While self harm is a taboo topic around the world, in Japan, the stakes are higher. Though suicide is rampant, mental health is rarely discussed, and support systems are few and far between. For ...

From Sanrio characters to starry-eyed idol singers, it’s no secret that kawaii (“cute”) culture is huge in Japan. Whole museums and theme parks have been dedicated to the concept of kawaii. Heck, it’s ...

With digital overload and constant stress dominating life, soft colours and whimsical objects work like visual therapy. That’s what Kawaii interiors aims to do. When GS Shruti (@shrustudies), a ...

Often the perception of Japanese fashion is focused on the outlandish. Imagery of boldly dressed Shibuya teens and collections filled with logo-heavy sportswear gets the bulk of the global attention, ...