Whether you’re a parent or a doting auntie, you probably know how popular Jellycat’s stuffed animal toys have become over the past year. Thanks to countless TikTok videos showcasing the plush toys ...

You’re not supposed to play with your food — but these stuffed toys have changed that. Jellycats — plush toys shaped like fruits, vegetables, waffles, cakes and other objects and animals ...

The soft toy industry's most important consumers are not toddlers, but millennials and members of Generation Z. Experts ...