Ashley Graham, plus-size supermodel, entrepreneur, and currently starring as the murderess Roxie Hart in "Chicago" on Broadway, has a new gig - a three-year partnership with JCPenney on a plus ...

The plus-size market in the US is huge. The average American woman is a size 14 and 65% of US women are considered plus size. JCPenney is trying to tap into that market with the new line.

JCPenney is partnering with model and entrepreneur Ashley Graham on a namesake, plus-size collection launching this fall, according to a press release last week.

JCPenney has partnered with plus-size supermodel and entrepreneur Ashley Graham to create a namesake collection for full-figured women that is scheduled to launch this fall. The retailer has ...

While the collection has yet to hit the market, Graham is already super "proud" of what she and JCPenney are collaborating on. "The majority of American women wear size 14 or above.

The next time you visit JCPenney, you might notice some changes in its options for plus-sized shoppers: The department store announced this week that it is introducing its first in-house plus-size ...

JCPenney has just made our week by publishing a totally awesome, beautiful and inspiring ad campaign for their new plus-size range. The video utilises the power of the body image movement and ...

To launch its new plus-size clothing line designed by Project Runway winner Ashley Nell Tipton, JCPenney rolled out a new ad campaign focused on body positivity. The video for #HereIAm includes ...

JCPenney is upgrading its body positivity game with an amazing new brand campaign for its plus-size clothing line, "Here I Am." The campaign features style blogger and designer Gabi Fresh, writer ...