Apple today released a YouTube Short revealing a rare behind-the-scenes look at the making of its playful MacBook Neo introduction video. The short clip gives what Apple describes as "a peek at some ...

“This is just the beginning,” says Apple about what appears to be its new Apple TV intro. Presumably, this will be what plays in the beginning of Apple TV movies and TV shows going forward. Apple ...

Apple's new TV streaming intro ditches digital effects for a tangible studio shoot. Using real glass, physical lighting, and cameras, the company created a visually striking, in-camera bumper. This ...

Just seven months after the M3 chip debuted, Apple shocked expectations by unveiling the new iPad Pro with the introduction of the brand-new M4 chip. The M4 chip is built on second-generation ...

Apple dropped the "plus" from its streaming service's name in October, because the company typically uses the plus sign for free services with paid versions, such as iCloud+. Now, the company has ...