If you want to be relevant in the search engine results pages, creating content the aligns with search intent is important. A user’s intent is the reason behind their query. Search engines aim to ...

SERP analysis coupled with your keyword research is a staple of any modern SEO campaign. Analyzing search intent is already a process within this. But when it comes to SERP analysis, all too often I ...

Search intent is easy to define but harder to truly understand. It’s more than just categories like informational or transactional. It’s about: If you’re still thinking in linear funnels or rigid ...