Gen Z consumers are significantly more likely than older consumers to use visual-based social networks, such as Instagram and Snapchat. About the research: The report was based on data from a survey ...

With those findings in mind, the ABPI recommended in the report that pharmas “explore the appropriate use of social media ...

In one U.S. study, for example, Instagram topped Google Search and other rivals as Gen Z’s preferred search engine. But this is still a close race and not one that Instagram has necessarily won.

Instagram has introduced a new ‘Blend’ feature ... it can collaborate with Gen Z influencers and do the same. Gozoop Creative Group Director Jyoti Chugh Bhatia, sees Blend as an opportunity ...

What Are Instagram ‘Spam’ Accounts? Today, much of what used to live on finstas has now migrated to private Snapchat stories. And unlike those hidden finstas on Instagram, the majority of ...