Infosys said DigitizeEdge, cloud-based platform, will enable Orange to deliver contextual over-the-top (OTT) services via TV apps, to better viewer experience and interaction with their TV.

The TV apps will be powered by Infosys DigitizeEdge, a digital asset and experience platform for TV operators, media companies, advertisers and content publishers, the statement added.

Infosys BPO has announced a strategic alliance with TV 18 Group to launch Source 18. Source 18 will provide a full spectrum of services to media and entertainment companies globally.