HubSpot, the inbound marketing and sales platform, conducted research around video content that found 54 percent of respondents (your potential customers) wanted to see video from brands they support.

If your video requires a script, these tips will help you write one in a style that appeals to your intended audience. By focusing in on your YouTube video’s goal and creating a storyboard for the ...

If you want to become a screenwriter, it’s so important to learn how to write action lines in a script. Action lines take up the bulk of a reader’s attention. It’s where you spell out what’s happening ...

When a playwright starts working on their play, they might not think about the format first. But once inspiration strikes, the structure of their script is what brings their vision to life on stage.

Providing your sales reps with a script is necessary to maintain control of the sales cycle. Planning, testing and refining the script is an ongoing process. As you build the script and include ...

You market and sell to businesses, not to consumers. We're talking real B2B stuff here. So, if you're going to create marketing and sales material, which make no mistake your explainer video is, you ...

All television writing can be summed up in one word: economy. TV pilots must communicate the world, characters, genre, stakes, and tone to the audience—all in the span of a single episode. One of the ...

Variety’s new weekly series, “Hollywood How-To,” will tackle all things writing, with conversations about everything from crafting characters to navigating the writer’s room. There are few writers ...

Wouldn't it be cool if PowerShell could automatically write scripts so that you didn't have to? Believe it or not, it is possible. Of course the old saying that if something sounds too good to be true ...