To feed the endless appetite of generative artificial intelligence (gen AI) for data, researchers have in recent years increasingly tried to create "synthetic" data, which is similar to the ...

Google is moving quickly to a future of data modeling. Here's how paid search marketers need to approach the analytics shift. There’s a lot going on in the world of Google Analytics 4 right now, as ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Improving the robustness of machine learning (ML) models for natural ...

Chances are, unless you're already deep into AI programming, you've never heard of Model Context Protocol (MCP). But, trust me, you will. MCP is rapidly emerging as a foundational standard for the ...

Data modeling refers to the architecture that allows data analysis to use data in decision-making processes. A combined approach is needed to maximize data insights. While the terms data analysis and ...

When a conventional marketing-mix model proved too latent, the brand's ecommerce head Drew Schneier went agile and got real-time results.

As businesses increasingly emphasize data-driven decision-making and returns on investment, leaders can find themselves buried in numbers. While key performance indicators and success metrics are ...