What is JSON-LD? JSON-LD (JavaScript Object Notation for Linked Data) extends the JSON format to include linking information. The extension has a wide range of uses from knowledge graphs to SEO.

JavaScript – JSON is written in JavaScript and was originally defined to pull out the convenient syntax used in JavaScript as a data format in itself, for easy interoperability with JavaScript.

Introducing JavaScript Object Notation JavaScript Object Notation (JSON) is a lightweight data-interchange format. It is easy for humans to read and write, and easy for machines to parse and generate.

JSON-LD allows connecting different schema types using a graph with @ids, improving data integration and reducing redundancy. Let’s look at an example.

It also offers more output formats, including JSON, iCal, and "simple HTML" (for iframe use). Feeds are cached for 60 seconds server-side after being requested. JSON Field Guide Unlike the XML feeds, ...

JSON-LD encapsulates structured data within a <script> tag, keeping it separate from the core HTML. This approach makes it more flexible, easier to implement and less intrusive.

JSON structured data can be inserted in the head as well as the body of your pages, Webmaster Trends Analyst John Mueller explained on the September 11 edition of #AskGoogleWebmasters. The question.

In the latest instalment of the #AskGoogleWebmasters video series, Google’s John Mueller answers a common question about JSON-LD structured data.

This data is pushed in the form of a JSON packet which is distributed by the server as a data stream. Clients can access it via a browser through a page that makes use of JavaScript.