Google will soon make significant changes to its Google Ads API, simplifying the process of uploading conversion adjustments. Why we care. This update removes a key friction point for advertisers and ...

Google has released version 23 of the API, this is a major release with dozens of updates. Updates include Performance Max reporting data with Ad Network type breakdown, more incentives, reporting and ...

GA4 introduces 'key events' to replace conversions in behavioral analytics. Conversions will now be consistently defined across Google Ads and Analytics. GA4 is ...