In the past two months, the IT community has seen a spate of analytics acquisitions. In May, the BI platform company Sisense acquired analytics startup Periscope Data; on June 6, Google said it was ...

Salesforce said it plans to use Google Cloud Platform to expand globally and integrate its customer relationship tools with G Suite and Google Analytics. The news, outlined at Salesforce's Dreamforce ...

The first phase of the Google and Salesforce partnership has been rolled out. In November at Dreamforce, Salesforce announced a strategic partnership with Google that makes the 150,000 customers of ...

After six months in partnership with Google in an effort to improve marketing effectiveness via an alliance of their respective platforms and strengths, Salesforce Marketing Cloud went live with its ...

Google Analytics 4 properties can now be connected to Salesforce Marketing Cloud using the Sales Marketing Cloud interface. Integration is available to both GA4 standard and 360 properties for the ...