Effective design in startups goes beyond mere aesthetics, focusing on structured decision-making to solve real problems and drive business growth. Founders often misjudge the role of design, either ...

When RECORD first launched the Good Design is Good Business Awards in 1997, attitudes toward the impact of design on profit were changing. According to the editors at the time, corporations and ...

There’s no arguing -- planning in order to reach a business goal is essential. But what isn’t as clear are the elements that enable a company to reach their objective. Perhaps one of the most ...

Reichenstein recently took the time to answer some of my questions on design and development. Since iA’s work is informed by its presence in Europe and Asia, I wanted to know his thoughts on the ...

The upside: Designers thrive on questioning convention–on unearthing solutions to seemingly intractable problems. If 2017 revealed anything, it’s that good design has never mattered more; it’s just ...

Investing in design makes a fundamental difference in the performance of a company, a new study by consulting firm McKinsey has found. The study looked at the design capabilities of 300 publicly ...

Dieter Rams is best-known for his work at Braun–where he revolutionized the design of electronics–and his indelible influence on Apple’s Jony Ive. But he has had a decisive hand in another, much ...

In 1958, the American radical sociologist C. Wright Mills was invited to address the International Design Conference, in Aspen. The lecture he gave, “Man in the Middle: The Designer,” criticized a ...

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