In an X post, Apple CEO said the Mac just had its best launch week ever for first-time Mac customers. “We love seeing the enthusiasm,” he said. Those sales are almost certainly attributed to the ...

If you read technology columns, have opinions about how many USB-C ports your laptop should have, or if you’ve ever used the word “ecosystem” in casual conversation, Apple didn’t make this computer ...

CEO Tim Cook says Apple just had its “best launch week ever for first-time Mac customers.” That means the MacBook Neo is doing exactly what it was designed to do: bring in people who have never owned ...

In news that will strike a chill to the heart of competing PC makers, Apple has effectively confirmed that demand for its new MacBook Neo is massively exceeding expectations. “Mac just had its best ...

Apple launched three new Macs last week: MacBook Neo, M5 MacBook Air, and MacBook Pro with M5 Pro and M5 Max. And CEO Tim Cook says the launch set a new record among first-time Mac buyers. New Mac ...

Macworld reports that Apple’s MacBook Neo, starting at $599 ($499 for students), has become a breakout hit with unprecedented demand from first-time Mac customers. The laptop uses a recycled A18 Pro ...

Most of Apple's Macs are slated to get M5 chips across 2026, and there's a possibility we'll even see the first M6 chips toward the end of the year. Updates are planned for everything from the MacBook ...

It’s a good time to be in the market for a MacBook, between the affordability of the MacBook Neo, the power of the M5 Pro and M5 Max MacBook Pros, and the all-around appeal of the M5 MacBook Air. But ...

After a somewhat tame 2025 that was largely marked by processor upgrades, 2026 is poised to be a huge year for the Mac, possibly the biggest since Apple unveiled the very first Macintosh in 1984. It ...