How do you convince consumers of the superiority of Shell's premium fuel over its competitors when marketing around its performance benefits fails to resonate with your audience? That was the ...

Race teams in Formula 1, NASCAR, and IndyCar will all be looking for an edge this weekend as they compete across North America but the secret elements that make them go faster are likely hiding deep ...

Shell, as in the oil company, recently revealed this tiny, 3-person city car. While it has features similar to other such micro vehicles, like a max fuel economy of 107 miles-per-gallon and a whopping ...

Ferrari and Shell have extended their partnership, the oldest in Formula 1, for a further five years. The announcement came on the eve of Sunday's Italian Grand Prix at Monza - the Scuderia's home ...