Ascend2’s latest research on social media marketing found the top objective to be increasing engagement and video as the primary type of social media content. Half of surveyed marketers reported an ...

Tracking engagement has become something of a borderline mystical marketing process. Responding to engagement metrics is often expected to shorten sales cycles, forecast customer lifetime value, ...

Two leading US health systems attempted to implement 4 draft objectives for Meaningful Use Stage 3 within their health IT infrastructure to provide feedback on needed enhancements to the policy.

Thomas Wieberneit takes on customer experience management and the differences between delighting the customer all the time (not) and making sure things work for that customer (yes). Read now Her ...

Before Facebook Ads introduced its ad platform, brands had to rely on growing their social following organically. In 2022, Facebook (and its sister platform, Instagram) has become a pay-to-play market ...

No longer does ROI stand only for return on investment. Today, ROI also stands for return on impression, which encompasses two primary values -- a hard metric and a soft metric. Together, those two ...

In the first of her series on policy engagement, Jo Clift provides guidance on the importance of knowing what you’re trying to achieve in order to succeed I want to get promoted. I want to provide a ...

Want more information about how to use each Facebook Ad objective to your advantage? Here's a guide to each type and their bidding options. Facebook Ad objectives are the backbone of any Facebook ...