Email marketing is still an important tool for businesses to connect with their audiences, no matter what internet marketing gurus on YouTube might tell you. With 4.48 billion email users worldwide, ...

7 Ways Email Marketing Can Help Influence Your SEO Ranking These days, email marketing is good for more than just customer engagement. Relevant email marketing content could lead your audience onto ...

Email marketing is a great way to reach your customers, but only if you send the right content to the right people. One effective way to do this is by combining your email marketing campaigns with ...

Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, ...

About a year ago, I was at a meeting with a potential new client. As we were talking, the CEO lamented how it was so hard to find people with my set of skills. My smart-ass -- but sadly accurate -- ...

The first email was sent in 1971; it permanently changed how we communicate with one another. Today, businesses use email to connect with their audience, build credibility in their industry and ...

Discover the best email marketing resources to help you create, optimize, and measure the success of your email campaigns. From email marketing best practices to email marketing tools, our resources ...

A survey of small businesses by e-mail marketing company AWeber, recently reported by EMarketer, found the most common email tactics implemented last year were tweeting e-mail newsletters and sending ...

Email marketing is a long established method for effective communication with existing and potential customers. Luckily, long gone are the days of complex and time consuming processes needed to send ...