Understanding how CRM analytics can improve your operations is the key to long term success for your business.

Learn how data enrichment tools improve CRM records, append company and contact data, and support better targeting, segmentation, and sales workflows.

A customer relationship management (CRM) system and a customer data platform (CDP) may initially appear to serve similar functions. However, while they certainly share some functionality, they are ...

A small business CRM may have specific features or pricing plans. This guide will outline the things to look for.

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

A business that retains its client base can often mean much more than expansion and earnings alone. Some experts may emphasize revenue when considering longevity, but a high-quality company is hardly ...

Nutshell reports that open-source CRMs offer customization but often require significant time, money, and expertise, making ...

Compare the best data cleaning software in 2026, including top tools for CRM hygiene, data enrichment, enterprise data quality, and cleanup workflows.

Nutshell reports AI in CRM can boost sales performance through targeted use cases like lead scoring and forecasting, yet many struggle due to data quality issues.

ServiceNow Inc. today introduced a new customer relationship management platform and two tools that will make it easier for customers to use artificial intelligence agents. The software maker detailed ...

Product importers are essential for helping teams manage product information more effectively in a CRM environment. They let ...