I recently saw a commercial for the new Ford Focus that had me instantly intrigued. This commercial is the first-ever spectator-filmed commercial; it features professional drivers Tanner Foust and ...

SINGAPORE--As crowdsourcing gains traction, risks also will emerge from companies that exploit the public for their own benefit and questions remain over which is the rightful owner of the resulting ...

When you let your customers and fans market your product for you, you're tapping into the power of crowdsourced advertising. Crowdsourcing is a smart advertising method for businesses of all sizes, ...

You may have heard of crowdsourcing. But do you really understand what it is and why it's a great way to help your business? Here's a quick primer to get you up to speed. You'll learn how ...

If you’re an entrepreneur with a great idea, or leading a company that’s looking for ways to innovate, there may be no better way to gather feedback, acquire funding quickly, or evolve your good idea ...

Crowdsourcing is the new black. Everyone’s doing it. Iceland is crowdsourcing its new constitution. Microsoft is crowdsourcing aspects of Windows 8. All this hype must mean it’s a new thing right?

Crowdsourcing is all about diversity. That’s the new message of Jeff Howe, contributing editor at Wired and an absolute hero for all the crowdsourcing experts. His upcoming book, “Crowdsourcing: Why ...

You’re a small, scrappy social change organization. You crowdsource. [Yeah, yeah, we know. It’s cheaper. Diversity solves problems faster. There is greater wisdom in numbers. Engagement builds ...

In the wake of Karen The Bus Monitor’s windfall, here’s a look at the Net niceness that balances out the lulz. In the wake of Karen The Bus Monitor’s windfall, here’s a look at the Net niceness that ...