Mark your calendars and brace yourselves, marketers: Google has made a rare, bold move by committing to a firm date. Yes, you read that right. The deprecation of Google Firebase Dynamic Links (FDL) is ...

MOUNTAIN VIEW, Calif., Feb. 26, 2025 /PRNewswire/ — Branch, the industry’s leading linking and measurement partner for growth-focused teams, today announced the plan to allocate $10 million toward ...

Links shortened with goo.gl will keep working, but the search giant will phase out the creation of new shortened links. Laura wrote about e-commerce and Amazon, and she occasionally covered cool ...

MADISON, Wis.--(BUSINESS WIRE)--A new industry survey released today by URLgenius reveals a critical disconnect: while awareness of Google’s impending shutdown of Firebase Dynamic Links (FDL) is high, ...

Value stream management involves people in the organization to examine workflows and other processes to ensure they are deriving the maximum value from their efforts while eliminating waste — of ...