This is do-or-die season for pecan growers, when trees become ripe for the shaking and shoppers’ thoughts turn to pies and candies. Like Black Friday for retailers, November is showtime for growers.

FORT WORTH, Texas (AP) — The humble pecan is being rebranded as more than just pie. Pecan growers and suppliers are hoping to sell U.S. consumers on the virtues of North America's only native nut as a ...

Walking into Valley View Pecan Company, the smell of fresh-cracked pecans and homemade candies evoke a scrumdiddlyumptious thought of what it would be like to enter Willy Wonka’s candy factory.

FORT WORTH, Texas — The humble pecan is being rebranded as more than just pie. Pecan growers and suppliers are hoping to sell U.S. consumers on the virtues of North America's only native nut as a ...

ARCADIA — Just in time for holiday baking, the Pecan Harvest is set for Saturday, Nov. 20, at the Arcadia Farmers Market. Recently harvested pecans, most from Oklahoma groves, will be sold whole and ...

Crews in West Texas bulldozing piles of pecan shells to crack down on beetle infestation ...

FORT WORTH -- The humble pecan is being rebranded as more than just pie. Pecan growers and suppliers are hoping to sell U.S. consumers on the virtues of North America's only native nut as a hedge ...

FORT WORTH, Texas-The humble pecan is being rebranded as more than just pie. Pecan growers and suppliers are hoping to sell U.S. consumers on the virtues of North America's only native nut as a hedge ...