Conversion tracking is a must-have. If you can, you should. Simply knowing how many sales you generated for how much spend isn’t enough. You need to be able to know which keywords (and better, which ...

GA4 introduces 'key events' to replace conversions in behavioral analytics. Conversions will now be consistently defined across Google Ads and Analytics. GA4 is ...

Every successful PPC campaign has one common element: solid conversion tracking. Conversion tracking feeds into reporting, the bidding algorithm, and transparency. No conversion tracking? You’re ...

WESTLAKE, Texas, June 30, 2025 /PRNewswire/ -- DealerFire, a leading provider of custom automotive websites and digital marketing solutions, has published a new blog post that outlines how dealerships ...

MessageGears, the leading warehouse-native data activation and engagement platform for enterprise brands, today announced the ...

If you’re not already using AdWords conversion tracking or importing goals from Google Analytics into your AdWords account, the new Smart Goals might be the next best thing. Smart Goals are powered by ...

Custom events require equal parts strategy and technical know-how, and will unearth troves of user engagement and conversion data. Here's a guide to 10 Google Analytics custom events, how to use them, ...