Six individuals made complaints to the ad watchdog, challenging whether the repair claim was misleading. The TV ad for Colgate Sensitive Repair and Prevent toothpaste was created by VML (now VMLY&R) ...

When Hello hit shelves, they disrupted the oral care space, and the Hello Oral Care Sensitivity Relief Toothpaste is no exception, making it one of the best toothpastes for sensitive teeth. True to ...

A Colgate toothpaste TV advert which promised to "instantly" repair teeth has been banned for being "misleading". Six complaints about the advert for Colgate Sensitive Repair and Prevent toothpaste ...

This article was taken from the May issue of Wired magazine. Be the first to read Wired's articles in print before they're posted online, and get your hands on loads of additional content ...

Picking toothpaste is one of the most important decisions you can make for dental hygiene. Supermarket brands offer a variety ...

Colgate-Palmolive (India) Limited, the market leader in oral care, has extended distribution of Colgate Sensitive, a unique everyday toothpaste for patients with dentine hypersensitivity to make it ...

In a reprieve for Colgate Palmolive (India) Limited, the Bombay high court (HC) on Thursday allowed the multinational consumer products major to resume sale of its Colgate Sensitive toothpaste. HT ...

Colgate is pleased to announce the launch of Colgate Sensitive toothpaste. The Colgate Sensitive toothpaste contains potassium citrate and fluoride which Colgate claims is clinically proven to provide ...