"Without a plan, even the most brilliant business can get lost. You need to have goals, create milestones and have a strategy in place to set yourself up for success" (Yogi Berra, American ...

Forbes contributors publish independent expert analyses and insights. Melissa Houston covers financial issues that affect women in business. Creating a successful business starts with a strong plan.

These are the pillars of a business plan that aid in launch, growth, and fundraising. A business plan is a comprehensive statement that outlines the objectives of an organization. Not all plans will ...

Matt Webber is an experienced personal finance writer, researcher, and editor. He has published widely on personal finance, marketing, and the impact of technology on contemporary arts and culture.

A business plan outlines the what, why, when, and how of business operations. The “what” represents the products or services the business will offer to the market. The “why” denotes the purpose of the ...