Major League Soccer on Tuesday announced a multi-year partnership with BODYARMOR that makes the product the league’s official sports drink partner in the United States. As part of the agreement ...

Unrivaled, the women’s 3-on-3 basketball league set to debut on Friday, has named Sprite the presenting partner of the league ...

Their partnership brought a unique perspective to the table, targeting an unmet demand in the sports drinks segment—creating a product free from artificial ingredients, a novel concept at the time.

As BodyArmor challenges the giant of the sports drink industry, Muyshondt embodies the same determination and passion that carried him from his war-torn childhood to the boardroom. The company's ...

Building a Culture of Belief Federico Muyshondt, CEO of BodyArmor Sports Nutrition, is no stranger to challenges. Tasked with scaling ...

View more NICK KRUEGER: Thrilled to be joined now by Dallas Cowboys wide receiver CeeDee Lamb, who joins us in partnership with Body Armor sports drink. And we'll get to that there shortly.