BODYARMOR Sports Drink teamed up with Frisco-based YouTube group Dude Perfect to launch an exclusive new flavor and bottle available in stores this summer for a limited time. Earlier this year ...

In other beverage news, a sparkling water upstart is expanding its retail footprint even as the category faces a sales ...

NASCAR Cup Series champion Ryan Blaney talked to Fox News Digital about his partnership with Bodyarmor and having Bodyarmor ...

It comes in orange, lemon lime, and glacier cherry, and is priced in line with the brand's classic sports drink. The new drink is a tacit admission that the heyday of sugary sports drinks is ...

Interestingly, Powerade actually placed third in overall sales last year, falling behind the increasingly popular sports drink Body Armor, which reported earnings of $1.49 billion in 2023.

Major League Soccer on Tuesday announced a multi-year partnership with BODYARMOR that makes the product the league’s official sports drink partner in the United States. As part of the agreement ...

Coca-Cola KO is buying the remaining 70% of BodyArmor, the natural sports drink that is looking to dethrone Pepsi’s Gatorade. The $5.6 billion cash deal values the sports-drink brand at about $8 ...

As hosts of MLS Cup 2022, LAFC honored their commitment to the local Los Angeles community by teaming up with MLS WORKS, the League’s social responsibility platform, and BODYARMOR Sports Drink ...

Coca-Cola is making a multibillion-dollar bet on the sports drink brand BodyArmor as part of a larger push to diversify its offerings. Coke said it has paid 5.6 billion dollars (£4.1 billion ...

On Tuesday, Coca-Cola announced it had purchased a minority stake in sports drink BodyArmor. Bryant made his first investment in the brand, for roughly 10 percent of the company, in March 2014 ...