Major League Soccer on Tuesday announced a multi-year partnership with BODYARMOR that makes the product the league’s official sports drink partner in the United States. As part of the agreement ...

Within the sports drink category, for instance, there are two segments—zero sugar and rapid rehydration—where BODYARMOR has yet to venture. As we chart our innovation course, our initial focus ...

Unrivaled, the women’s 3-on-3 basketball league set to debut on Friday, has named Sprite the presenting partner of the league ...

Tennis courts in Queens, New York are getting a facelift thanks to BODYARMOR sports drink and their new partnership with superstar Naomi Osaka. BODYARMOR Lyte was just announced as the official ...

As hosts of MLS Cup 2022, LAFC honored their commitment to the local Los Angeles community by teaming up with MLS WORKS, the League’s social responsibility platform, and BODYARMOR Sports Drink ...