The blush boom is real. Not only is the category a viral mainstay and a steady driver of makeup growth since 2023, per Circana, but it also raked in $58.9 million in revenue on Amazon during the last ...

Do you visibly cringe when you hear the word “matte” or did you make it out of 2016 unscathed? For plenty of makeup aficionados, the former rings true. In today’s era of glowy complexions and radiance ...

As a makeup artist, I know blush is a crucial step in any beauty routine. It adds the perfect amount of warmth to the cheeks and gives skin a healthy glow — but choosing the right product is easier ...

As if Selena Gomez’s stellar voice and acting skills weren’t enough, the “bluest flame” singer proved a triple threat in 2020 when she launched her very own cosmetics brand, Rare Beauty. The products ...

Selena Gomez's Rare Beauty has dropped new pressed-powder blushes to the delight of the legions of Rare Beauty fans. The Soft Pinch Luminous Powder Blush line debuted with six colors, including Selena ...

Either you’re living under a rock or you know about the cult status Rare Beauty’s Soft Pinch Liquid Blush holds. (I mean, a whopping 6,100 people labeled it their holy-grail blush in Cosmo’s 2023 ...

Add Yahoo as a preferred source to see more of our stories on Google. Both liquid blushes are long-wearing, wildly pigmented and feature a user-friendly applicator. The Makeup Revolution blush is also ...

Selena Gomez’s Rare Beauty is doubling down on its core cheek category as it lays the foundation for a significant move in the future. As reported, the brand has hired investment banks Goldman Sachs ...

Testing Rare Beauty lip oil as a blush in a glowing makeup experiment. A dewy, fresh look check for radiant skin results.

Add Yahoo as a preferred source to see more of our stories on Google. It was because of this that the world got to see Gomez applying the products on her face from her home bathroom, and it ended up ...