Last week, Starbucks announced Starbucks Odyssey, a new blockchain loyalty program that builds off the company’s current rewards program. It will allow customers to earn and purchase NFTs (what ...

Beyond just crypto, our focus with this newsletter is to provide information on all facets of the blockchain and crypto space. Today, Sam Ewen, Head of CoinDesk Studios & Web3, takes us through the ...

Loyalty programs remain a powerful tool for businesses. According to last year’s Statista survey, a third of marketers believe their company earns five to seven times more from these programs than it ...

Starbucks is today officially introducing Starbucks Odyssey, launching later this year — the coffee chain’s first foray into building with web3 technology. The new experience combines the company’s ...

For decades, popular brands have relied on traditional loyalty programs, offering points, discounts, and exclusive access to extras in their efforts to keep you coming back. But these kinds of legacy ...

For all the chatter about blockchain in retail, how is the distributed ledger technology best known for powering cryptocurrencies like Bitcoin really going to change the industry? What’s more, ...

Before long, blockchain and cryptocurrency could revolutionize retail loyalty and rewards programs. Rakuten, the Japanese company best known for its e-commerce marketplace, announced at Mobile World ...

Web3 infrastructure company Co:Create is rolling out an application on e-commerce giant Shopify, allowing millions of businesses to implement blockchain-based loyalty and rewards programs on the ...

Starbucks’ NFT rewards loyalty program now has a name: Starbucks Odyssey. The company’s web3 platform opened its waitlist on Monday, but says it will not launch until later this year. Building off the ...

Sky Airline launches Sky Plus, an innovative loyalty program in partnership with Qurable, leading platform in blockchain and artificial intelligence technology "With a focus on enhancing the user ...