Daimler's first engine --Benz's first car --Daimler's motorcycle -- Benz vis-a-vis --Daimler belt-driven --Benz Velo --Daimler Mercedes Simplex --Benz 14/30 --Daimler Knight --Daimler 10/40/65 ...

This case study describes how Mercedes-Benz crowdsourced sound for a TV ad for its E-class car, following research that the found the sound of its engine had an emotional impact on drivers. This case ...

Automotive journalist and former Top Gear host James May once said, “If you want to know what technology is going to be in your car in ten years’ time, look at today’s S-Class.” And it’s certainly ...