Taco Bell is introducing an in-application loyalty program with a gamification-heavy focus on rewarding customers for repeat ordering and engaging on social media, a move that is likely to appeal to ...

When Taco Bell launched its breakfast option last year, the brand had two main challenges on its plate: driving awareness among millennials and translating that heightened awareness into repeat foot ...

Taco Bell today launched a newly updated Live Mas Taco Bell mobile app that's designed to allow Taco Bell diners to place and customize their orders ahead of their arrival at the restaurant. After ...

Today, Taco Bell became the first quick serve to launch its mobile ordering and payment app at participating restaurants nationwide for both drive-thru and dining-room orders. The free Taco Bell ...