Executives spend big installing change programs. Too few invest in supporting the behavior change required to make them stick ...

Rhiannon Jones and Tim Newton share a four-step approach to behaviour change in dentistry, highlighting why a trusting patient-clinician relationship is the essential foundation for lasting results.

Over the course of four sessions, my patient, Stacey, and I worked toward her goals of sleeping more, checking her email less and spending more quality time with her family. She successfully developed ...

Physical inactivity and its associated health and economic burdens continue to rise despite decades of interdisciplinary research aimed at promoting physical activity. This Perspective takes a complex ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

There is an urgent need for cities to rapidly transform their food, transportation, and energy systems to reduce their environmental impact. By empowering their citizens to adopt more sustainable ...

Like every new technology, artificial intelligence (AI) creates new opportunities, risks, and uncertainties. However, AI is special—the first technology that can replace and surpass human intelligence ...

From ecosystems to wildlife, conservation success depends on human behaviours. But shifting people’s choices to behave in a way that protects nature remains one of the sector’s biggest challenges. A ...

Correspondence to Tahlia Alsop, School of Health and Rehabilitation Sciences, The University of Queensland, St Lucia, QLD 4072, Australia; t.alsop{at}uq.edu.au The WHO has called for action to ...

How many times have we made resolutions to adopt healthier habits or vowed to never engage in unhelpful ones ever again, only to chastise ourselves for failing? Then the waves of guilt and shame that ...

Illegal wildlife trade is a complex issue involving multiple actors, such as poachers, processors, distributors, consumers, policymakers, and law enforcement. Furthermore, defensive and retaliatory ...