Behavioral Targeting is a buzzword, and one that is getting lots of airplay recently, but who really understands what behavioral targeting is and why is it such a novel idea? I would argue that ...

With the help of pervasive connected computing, the scope and scale of the TV industry has dramatically changed over the past decade. Consumers now have a wide variety of choices in TV consumption ...

Google has begun letting Android developers kick the tyres of its claimed reboot of ad-targeting — announcing the launch of the first Beta for its “Privacy ...

Paul McLenaghan is VP of Interactive Markets for TARGUSinfo. AdExchanger.com: What insights can you provide on current momentum at TARGUSinfo as it relates to your online services? PM: We are seeing a ...

In the latest blow to Meta’s consentless behavioral ad-targeting business in Europe, a Dutch court has found the social media giant’s Irish subsidiary did not have a lawful basis to process local ...

Mobile marketing has evolved drastically over the last few years, as privacy-driven changes including GDPR and Apple’s App Tracking Transparency have put an end to behavioral targeting. The result?