Betty faces a seemingly simple choice between an apple and a donut. But as we'll soon discover, the brain's decision-making process is far from straightforward. Betty is standing before the healthy ...

Isn’t it tragic that so many prominent leaders rely on their intuition for their decision-making process? Gut reactions are seen as something almost magical, acquired either by hard-earned experience ...

Forbes contributors publish independent expert analyses and insights. I write about how to drive more value with data and analytics. Most organizations have invested heavily in using data to enhance ...

Great leaders are often the result of great decisions. Decision making is a human cognitive process that is often completed many times a day. However, hard decisions are the result of analyzing the ...

Scaling a business hinges on streamlined decision-making. Leaders must be agile, making accurate and timely decisions to ensure success. Streamlined decision-making enhances business agility, enabling ...

Making decisions is a key function of leadership. Leaders must make complex decisions that affect the lives of their teams, businesses, and communities. Expertise in the fine art of making decisions ...

In a good or a bad mood, focused or distracted, in dire or no need: our internal states directly influence our perceptions and decision-making. While the role of motivation on the performance of ...

Would it be correct to assume that the whole path of your decision-making process today is based on data? Of course. However, senior executives need to make much effort to draw reasonable conclusions ...